Ethylated L-Ascorbic Acid 30% Network - 30ml
Ethylated L-Ascorbic Acid 30% Network - 30ml

Ethylated
L-Ascorbic Acid
30% Network

ELAN 2

water-free
water-free - YES
alcohol-free
alcohol-free - YES
oil-free
oil-free - YES
silicone-free
silicone-free - YES
nut-free
nut-free - YES
vegan
vegan - YES
cruelty-free
cruelty-free - YES
     
 
  • Version 2.6.001

    • This highly concentrated network complex combines a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase, Selenium and Zinc to support a strong fight against oxidation while enhancing barrier function, balancing visible discolouration, reviving skin tone, and supporting collagen production and repair mechanisms. While the initial tone-enhancing benefits of ELAN will be noticeable from the third day of once-daily use, benefits at-large are continuing and cumulative.


    • The best property of any powerful antioxidant is also its worst property—it oxidizes. Basically, antioxidants bind to free “radicals” of oxygen so that your cell's don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. And since Vitamin C has a very strong ability to bind to free radicals of oxygen, as soon as it’s dissolved in water, it starts to oxidize and change the colour of the solution (from clear to slight orange and later to dark orange). When this change happens, two things occur: 1) the activity of Vitamin C becomes disabled and 2) far worse, the “antioxidant” formulation actually turns into a “pro-oxidant” formulation. Many clinical skincare brands have filed patents that claims to stabilize Vitamin C in water and many have fought amongst themselves on whether or not they have breached each other’s patents. These patents and fights are simply meaningless because these respective formulations continue to show oxidation and change colour, while consumers believe that since there is a patent, this colour change might be OK. A patent grant does not verify that the function described actually works—a patent is not a validation of a discovery; it is simply an exclusivity to a position claim. Very simply, if a Vitamin C formula turns colour, the Vitamin C is oxidized and the formula becomes potentially damaging to the skin.


    • Other brands have gotten around the stability issue of Vitamin C by using “stabilized forms” of the substance. These forms take on names such as Ascorbyl Glucoside (usually used at 2%), Magnesium Ascorbyl Phosphate (MAP, usually used between 1%-15%), Sodium Ascorbyl Phosphate (similar to MAP) and Ascorbyl Palmitate (usually used at less than 0.2%). There are two problems with this approach: 1) These forms still need to be converted to L-Ascorbic Acid—the pure form of Vitamin C useful to the skin—and this conversion, if it happens perfectly, represents as little as 2% of the actual material used—and 2) the maximum amounts of these materials that can be solubilized in a formula is between 0.5% and 15% depending on the material. These compounding problems suggest that a maximum of 0.3% of actual L-Ascorbic Acid would be available for use by the skin in a perfect formulation using these materials.


    • NIOD’s ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form—which costs nearly 100 times more than pure Vitamin C—that is extremely stable in all conditions including in presence of water—but NIOD doesn’t simply rely on the stability achieved by mere ethylation: 1) ELAN has solubilized this compound in a specialized water-free ether through NIOD’s own pending patent so that all of the Vitamin C can be utilized; 2) This novel solubilization avoids the use of any water which, regardless of the ethylation, prevents any oxidation of Vitamin C in the formula; and 3) The Vitamin C is supported by the addition of Superoxide Dismutase, Selenium and Zinc, to form the novel concept of an antioxidant network (referred to as “Network Antioxidants” in studies) which allows for renewal and reuse of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen. While these networked antioxidants are provided to achieve sustained activity of Vitamin C, their additional value extend beyond this sustainment as each provides known benefits to the skin.


    • UPDATE.
      Your love of our passion is doing good for the world. Two years ago, we introduced NIOD ELAN (30%) and Hylamide C25 (25%), both of which contain Ethylated Ascorbic Acid (EAA). EAA is an expensive direct form of Vitamin C and we paid 3,000% higher than Ascorbic Acid (AA) to buy EAA. EAA is far more stable than AA but because of the cost, the retail price of ELAN and C25 have been C$70 / US$70 / AU$105 and C$38 / US$33 / AU$57. Since the launch of The Ordinary last year, your love and support of us has helped us grow and we have now been able to use our strength to negotiate strongly with suppliers. We are now able to buy high amounts of EAA for a much lower price and, as of immediately, have reduced the retail prices of ELAN to C$45 / US$42 / AU$70 and C25 to C$29 / US$27 / AU$43. A subtle point is C25 in C$ and US$ used to cost differently but no longer does. The reason is that C25 used to be sold in pharmacies, unlike ELAN. Pharmacies impose painful margins on brands, making them have to charge higher retail prices or lower their quality to be able to survive. We have removed all of our brands from all North American and European pharmacies starting this year as we will no longer tolerate this unfairness. On a down point, C25 and ELAN continue not to be available in the EU due to regulatory limbo but we have 2 pieces of good news: with the lower EAA cost, we will not only soon offer a 15% EAA formula within The Ordinary, but this formula will also be available in the EU. And here's a peaceful point: if you have bought C25 or ELAN from us in the last 3 months, we will calculate the difference between the price you paid and the new price, multiply this difference by 5 and donate this multiple to feed children who don't have food because all of us have too much food and they need some. Our lovely retailers of ELAN and C25 will update their retail pricing this week as we will begin telling them about this change. This post can be summarized simply: we feel alive again with you and with hungry children as we have said goodbye to much corporate nonsense, all because you have given us the strength to be here.


  • Apply ELAN to face at nighttime only, avoiding contact with eyes. ELAN contains a novel solvent for optimal penetration and, while it's oil-free, may feel slightly oily for about 1 minute after application. This feeling will disappear quickly as there is no oil in the formulation.

  • Propanediol, Ethyl Ascorbic Acid, Superoxide Dismutase, Saccharomyces/Zinc Ferment.
    Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.