Prevent, Repair, Regenerate with GF 15% Solution.

Learn about the science of skincare growth factors and their role in targeting the signs of damaged skin.

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Collections Built For Simplicity (and Savings).

Tailored for common skin concerns, so you can simply choose what’s best for you—and save 10%* while you’re at it.

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The Ordinary Serum Foundation

Your Real Skin. Our Serum Foundation. Back for a Limited Time.

A light, buildable base that delivers a real-skin finish, it’s makeup the way makeup should be.

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The Ordinary Regimen Builder

Your Regimen in 2 Minutes.

Personalize your skincare with our Regimen Builder. Create a custom program in under 2 minutes.

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Prevent, Repair, Regenerate with GF 15% Solution.

Learn about the science of skincare growth factors and their role in targeting the signs of damaged skin.

Shop Now

Collections Built For Simplicity (and Savings).

Tailored for common skin concerns, so you can simply choose what’s best for you—and save 10%* while you’re at it.

Explore Collections
9.30 EUR

Concern
Textural Irregularities

Suited to
All Skin Types

16.40 EUR

Concern
Advanced Signs of Aging

Suited to
All Skin Types

9.90 EUR

Concern
Dehydration

Suited to
All Skin Types

24.10 EUR

Concern
Dryness

Suited to
Dry Skin

Common Concerns

Not sure where to begin? Here are some common skin concerns.

Aging
Congestion
Texture
Eye Care
Redness
Dryness

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Filter our formulations based on the skin concerns, you’d like to address most.
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Soothing Barrier Support Serum
Soothe Sensitive Skin.
Person applying The Ordinary Soothing Barrier Support Serum to face

Understand the importance of your skin barrier and learn which gentle products can help to rebuild a stronger barrier.

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Soothing Barrier Support Serum
Skincare with Integrity.

Vegan, cruelty-free, not tested on animals, and recognized worldwide—our formulations reflect our ongoing commitment to high-quality skincare, rooted in integrity and accessibility.

About Us