Over the years, we’ve been very lucky and humbled to see so many people loving our science-backed formulations - products that have found a genuine audience online, and gained so much love. Some of these are staple products we’ve had since the birth of The Ordinary, while others have made an instant impact and found widespread support.
Regardless of whether you’re looking for the best products for a beginner, or you’re looking for something to add to your existing skincare regimen, we’re confident you’ll find it here.
These products consistently show up in carts (and For You Pages) because people trust they’ll help address their skincare concerns.
Hyaluronic Acid 2% + B5
This reformulated favorite instantly hydrates and plumps, while smoothing texture and wrinkles.
Niacinamide 10% + Zinc 1%
If you know one product of ours, it’s probably this. A universal serum to boost brightness, improve skin smoothness and reinforce the barrier.
Squalane Cleanser
A moisturizing, all-in-one cleanser for removing makeup, dirt and other skin debris.
Natural Moisturizing Factors + HA
This moisturizing formulation features ingredients found naturally in the skin, keeping it well-protected and hydrated without feeling greasy.
Glycolic Acid 7% Exfoliating Toner
A new name for a beauty staple, this toner smooths skin texture and evens tone, while reducing the appearance of wrinkles.
Soothing & Barrier Support Serum
With a bright pink color due to the inclusion of vitamin B12, this serum provides an immediate 86%* boost in skin hydration.
Multi-Peptide Lash and Brow Serum
Support thicker, fuller, healthier brows and lashes with this lightweight, nourishing serum.
“My skin feels hydrated, plump and bouncy when I use this Hyaluronic Acid. If you’re looking for something that gives you that ‘glass skin’ look this would be a good choice.”
– VanMax13 on Hyaluronic Acid 2% + B5
“I’ve been using this product for many years now and this is one of the serums I can’t live without. It helps me to reduce my pores and even out my skin tone.”
– Lily on Niacinamide 10% + Zinc 1%
“It takes all of my makeup off… This product is easy to rinse off and no grease or film will be left behind!”
– Magalie on Squalane Cleanser
“As the last step in your skincare routine you need to let it do its magic and soak in. My skin stays hydrated all day.”
– Jamie on Natural Moisturizing Factors + HA
“It gets rid of the buildup of dead skin cells on my face and leaves a clearer, less flaky, better textured skin.”
– LeLe on Glycolic Acid 7% Exfoliating Toner
“My skin looks more bright and glowy, and it feels far less tight and dry.”
– Val on Soothing & Barrier Support Serum
“I've been using this for a few months now… I really like this product.”
– Amy on Multi-Peptide Lash and Brow Serum
*Clinical testing in 34 people, 2 x per day for 6 weeks.
These most-loved and well-trusted formulations continue to earn positive marks. Our community is not shy about sharing what works for them and how they use The Ordinary, which in turn helps us in our research and development phases.
Check out these favorites and let us know what you think, too.
Our most-loved formulations can easily be incorporated into your existing regimen.
Try our regimen builder. to develop a regimen that fits your needs.